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its founder

William Kriegel

Horseman since childhood, William Kriegel approached the American pioneers of so-called ethological riding in the late 90s and very quickly subscribed to the idea that understanding the horse was a guarantee of success in establishing a relationship between man and horse.

But his approach does not stop there. He created La Cense, a place dedicated to nature and respect for animals, to materialize the learning of this privileged link between man and horse, thanks to an innovative educational approach: the La Cense method.
His bias is to make this new approach to the horse adhere and share not only to riding professionals or those who want to become one, but also to enthusiasts, so that they take pleasure in evolving with their horse.

In 2000, he acquired a Ranch in Montana (USA), where he raises black Angus cattle under the label 'Natural ranching', and uses the La Cense Method to educate horses. The Ranch welcomes French students from Ecole la Cense.
With Dillon State University (Montana), William Kriegel initiated the creation of the first Bachelor of Science Natural Horsemanship in the USA and created the Montana Center for Horsemanship dedicated to the transmission of know-how in horse education.
French entrepreneur, William Kriegel lives part of his time in the United States where he develops industrial projects, on a large scale, in the sector of electricity production.

Commitment and transmission go hand in hand for William Kriegel. In 2018, he created the Institute for Man and Horse, a open philanthropic initiative to share the benefits of the Man-Horse relationship with as many people as possible. This initiative of general interest offers concrete solutions to young people in search of landmarks, to suffering people and more broadly to our society concerned about the animal condition. The institute gives hope to everyone and participates in collective progress by putting the horse at the heart of its actions.
This institute is the fruit of a life full of twists and turns, told in his biography At my pace, (Editions Actes Sud)